ABOUT OUR FOUNDER

Get to know the woman behind our agency and the how she came to learn all she knows.

How I got to becoming your

go-to content marketing expert...

I've built up my knowledge over years working in various roles:

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• creating digital marketing strategies for businesses

• writing & photography for fashion & travel platforms

• creating content plans for small businesses

• building digital content libraries for teams I work with

• sourcing and partnering with influencers for campaigns

• worked with various brands as an influencer myself!

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I genuinely love what I do and am really good at it!

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I started blogging back in 2010, a while before starting my career in retail in 2011, working in buying for a major fashion retailer. For many years I juggled my full-time job with my digital marketing side-hustle; having worked with brands on a number of online campaigns, like Country Road, SA Tourism, Mr Price, TFG, and Environ to name a few.

In 2016 I shifted my career and took on the marketing world full-time, working with major retailers, travel destinations and small businesses.

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And in 2018 I created Afredigital, to support small businesses that I connected with through online marketplace AFRENAI, providing them with strategic content that tells the story of their brands and connects with real people. Instagram has played a key role in my helping build those brands, as well as my own business growth and personal brand development.

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I'm excited to help you reach your goals and grow your brands online presence with social media!