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Hi, I'm Tokelo...

I’m a social media loving, content marketing expert, that enjoys educating others & elevating businesses. I also really like taking road trips, Two Dots & peanut butter ice cream. 

I've turned my love for story-telling into a 6-figure business using marketing strategies that I now get to share with you... and just by the way, I enjoy sharing all I've learnt over a cup of tea.

Learn Some More...


Your Instagram bio is like having your business card, your work portfolio, and the home page of your website all in one. And with only a few seconds to make a good first impression, having a well crafted Instagram bio is one of the best ways to convert Instagram visitors into followers.

Writing a good Instagram bio might seem simple enough, but it actually requires a strategic approach and some creativity.

Studies have shown that within the first 7 seconds of meeting a person, people will have a solid impression of who they are — and it can be even shorter online.

So, if you’re using Instagram for Business or looking to monetize your page or blog, you’ll want to make a good first impression with your Instagram bio, and use it to attract new followers and potential customers!

Ready to craft an Instagram bio that convinces visitors to click the “follow” button? Here are my top 3 tips:

Tip #1: Optimize Your Instagram Name

Did you know the Name Field in your bio is completely separate from your username?

Your username is the one people use to tag and find your page (@username) and your the Name Field is the space at the top of your profile to actually tell people who you are.

The Name Field is a valuable (and rarely used!) SEO feature: you can customize it in your Instagram bio to reach even more people as they search the app.

So, the first step to creating a good Instagram bio is making sure that your Name Field is optimized with your name and/or a searchable keyword. And with Instagram’s new keyword search tool rolling out, we think SEO discoverability will become an even more important feature.

For example, if you’re in the food industry, you may want to include your full name along with a descriptive title. This way, when people search for you or your industry on Instagram, they’ll be able to easily find the correct account.

Take note of how food photographer Lorna Jane @life.with.lorna uses the Name Field to include her occupation for extra clarity...

Instagram also considers the name and username fields in search queries, so it’s a great idea to make sure they’re optimized. Using targeted keywords instead of your username in this field is a great strategy for your brand or business to become more discoverable by potential new followers.

If someone searched “Food” on Instagram, they’d probably find Lorna's page near the top of the results list.

With this in mind, you may want to use keywords that potential followers may search for. Do you offer a specific service? Are you known for something in particular?

Pen down some keywords that your ideal audience may search for on the 'gram — it could be your niche, the products you sell, or the city your business is located in. Once you find the right keywords, put them into your Name Field.

Tip #2: Highlight Your Skills & Target Audience

A good Instagram bio explains what you or your business does and who it’s for (aka your target audience).

Sustainable swimwear brand Summer Glen does this very well on their profile:

The brand includes “sustainable & local” at the beginning of their bio, and mentions they sell “🩱 (swimwear) made from recycled plastic”. So right from the start, new visitors will know exactly what the brand sells and whether their products fit their interests. Short and sweet.

If you’re an entrepreneur or creator, you can also use your Instagram bio to make clear who you are and help set you apart in your industry. Consider your skills or any experiences that may be of interest to potential followers.

Senzelwe of @senz_m, is a travel curator who uses her bio to highlight that she’s a content creator & storyteller, curating memorable travel experiences in Africa for @livedexperiencetravel:

Not only does that serve as an introduction to her profile, but it lets people know she’ll be exploring destinations in Africa and sharing content that tells the story of her memorable experiences, that people can tap into through the @livedexperiencetravel page.

Tip #3: Add Your Contact Information

If you want your Instagram profile to be a one-stop-shop for new visitors, you’ll want to make it easy for them to contact you or find out where you are based.

With an Instagram business profile, you can add contact information to your Instagram bio. This includes your email address, phone number, and your location or store address.

The best part? It doesn’t take up any character space in your bio!

Menstrual Cup brand Elle Cup SA have their contact information available for new visitors and their followers to call or email them.

The benefit of adding contact information is that it makes it easy to contact you. It can also act as a visual prompt for someone to reach out if they have a question or inquiry.

You can also add a business or brand category that will appear underneath your Name Field — making it even easier for people to know what you do.

Your Instagram bio is an important tool for attracting your ideal audience, driving traffic to your products and services, and making sales.

If you haven’t updated your Instagram bio in a while, now’s the perfect time to give it a look and ensure you’re making a great first impression with every new visitor that comes across your profile.

If you’re committed to building your online presence and need help setting things up then join our 4-part group coaching sessions, where I guide you through setting up your IG page for success and stick with you to throughout the process.


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