We all know captivating content is vital to the success of a business, as it encourages your audience to engage, drives brand awareness and is great for your SEO. Knowing all of that, you’d be out of your mind not to get the ball going on some good-quality, consistent content for your onsite blog and social media channels.
If you're looking to start sharing content on your social media platforms, without a content plan or calendar, you are setting yourself up for failure. That may sound a bit dramatic, but it's true.
What is a content calendar?
A content calendar is a working document (usually in spreadsheet format) used to schedule out what content you’ll be sharing across your different social platforms for the month. You can run multiple content calendars for social media marketing, email marketing, blogs, etc., or you can put them all in one place.
Here are 3 benefits to having a content calendar and how having one can help grow your social media pages:
One of the benefits that I most appreciate when using a calendar format to plan my online marketing efforts is the ability to visualize what your content strategy will look like over a period of time and make sure things stay organized across platforms. It helps you plan your marketing efforts around events or important dates in your industry or business and see where there may be holes in your content planned.
I've found that a strategic plan and calendar brings clarity on what will be shared and when it will go up. The content planned can easily be aligned to business happenings off your online platforms [like a new store opening or your year-end party] and allows you or your team to be clear on what is coming up and ensure they execute accordingly, in time for the post to go live.
Using a content calendar to plan ahead of time allows you to create a consistent flow of content that continues to build towards your ultimate marketing goals and develop a unified voice for your brand as experts in your industry. Having the ability to plan out content for an entire year or more keeps your brand voice consistent and makes your content a reliable source for members of your industry.
Think about it, would you rather follow a Twitter account that shares interesting, engaging content every day, or one that tweets four times on Monday and not at all the rest of the week? I think you know the answer to that.
I created a monthly calendar that has local public holidays marked and highlighted, along with fun and interesting global holidays that your business could speak to, to help bulk up the content you plan on sharing.